Improving Sales Performance in Hospitality & Travel

Open Courses

Driving Event Sales Performance
Ł225 per person

26th November 2009
London - De Vere 17 Portland Place, Oxford Circus, W1

Seminar Overview
Learn how to maximise event sales in a challenging economic climate.

Participants will cover the following:

Develop a sales plan for the events office that supports the overall venue sales strategy
Create a proactive sales environment across the team
Write Lead Generation Plans for the office that supports sales strategy
Compete in a price war without suffering long term damage using price methods and non-price methods
Communicate to the events team what is expected of their role using an easy to understand framework
Assess team performance using a capability framework
Use mystery shopper programmes in a non-threatening way to improve performance and motivate the team
Develop the team, improve motivation and morale

Or email us at info@mgtrainingsolutions.com to confirm that you're interested in receiving more details and forthcoming dates.

Booking Conditions

Purchase order number is required to reserve you place
Payment by cheque or BACS must be taken in advance of the training to confirm your booking
Sorry, no cancellations or refunds allowed
Any booking is transferable to another participant
Dates are subject to change, in which case a full refund will be provided
Prices are Ł225 (excluding VAT) per person and discounts are available for groups
Places are strictly limited for these one day seminars
Includes seminar notes and take away packs for colleagues back in the office
Lunch is not included, but is available locally

Your Trainer(s)
Mark Gallen has spent much of his 20 year career in the hospitality industry. His experience includes working in both operations and sales for a major international hotel chain. After which he worked for Carlson Wagonlit Travel, negotiating hotel programmes on behalf of corporate clients. Since then he's established a fresh, modern approach to hospitality sales training. An expert in M&E Sales he has successfully improved the performance of many leading hotels and venues. Mark holds a Certificate in Training Practice with the Chartered Institute of Personnel & Development, the recognised body for training qualifications in the UK, and a BSc. in Hospitality Management.

Helen Sandman is a senior training consultant with MG Training. Helen started her career in sales with a major international hotel group, before spending ten years with Inntel, pitching for new corporate contracts and negotiating client hotel programmes. Helen joined MG in 2003 and split her time working between MG Training and as a Account Director in the industry's leading hotel booking agency, Zibrant. This means she's uniquely equipped to bring real-life examples into her training, and can relate directly to the latest industry challenges facing our participants.